Made in Manchester


Based in the heart of Manchester, Private White V.C. is managed by World War I Victoria Cross recipient Private Jack White’s great grandchildren, who all share his undying love, passion and dedication to British textiles and local industry. In operation for over 100 years, Private White V.C. continues to produce garments in an honest and traditional way; using only the finest British fabrics, trims and components, sourced locally where possible.


The wealth of manufacturing history within the four walls give a rich heritage to the Private White V.C. brand and with it, generations of experience in designing and crafting garments. Our collection of luxury casualwear reflects the constant dedication and hard work that our Manchester factory invests into developing only the highest quality and exclusive British garments. The incorporation of our exquisite fabrics seamlessly marries practicality with pure luxury, built on a firm foundation of both quality and timeless classics.

The Private White Mission Statement

For over a century our factory, nestled in the heart of Manchester, has been lovingly handcrafting garments. We feel morally and socially committed to continue to do so.


We take total ownership of the entire supply chain and life-cycle, insisting that only the very finest yarns, trims, materials and techniques are used to create our products.

Where possible we weave our own cloths using local mills, many of which have been loyal and unwavering partners with us over the years, through good times and bad.

We cherish our family, our factory, our workers, our customers, our craft and our community. At Private White V.C. we relish working with those individuals that share and respect our values.